
We are regularly encouraged to believe that changing the world today is about people working together and avoiding confrontation. The highest form of altruism is nowadays embodied by the likes of Angelena Jolie holding a fly-speckled African baby, representing as it does the sanitised and heroic Hollywood rescue of a single child. Any attempt at a global re-distribution of wealth is, it would seem, all a bit last century.
Back in 2005 we were told that if we wore brightly-coloured plastic wristbands we would 'make poverty history'. In the years that followed, that a rock concert did not alleviate starvation seemed to be of secondary importance - people felt good about themselves; and the self-congratulatory spectacle of Bob Geldoff and Bono worked to combine the two things that always go together so effortlessly - music and megalomaniacal delusions of saving the world.
The widespread and in-your-face feelgood factor on the back of events such as Make Poverty History appears even more transparent when one compares such seemingly altruistic public attitudes with rampant and commonly espoused prejudices directed towards those actually fleeing poverty - i.e. asylum seekers and immigrants. It is indeed difficult to deny that when 'charity' involves a greater sacrifice than simply clicking a grain of rice on a website, adding a 'twibbon' to a twitter profile, or going on a long walk in heels with your tits out, the British public are somewhat less philanthropic than the media would have us believe.
A word has even evolved for this very modern a form of activism: 'Slacktivism' - the act of having a go at activism for a cause, but not really doing anything at all.
The latest 'awareness' campaign involves changing one's Facebook profile picture to that of a cartoon character.
The meme reads:
"From now until December 7, change your profile picture to a cartoon character from your childhood. The objective of this is not to see any human faces on Facebook but an invasion of memories for the fight against Violence to Children. Remember we were kids too."
A recent campaign to 'raise awareness' of breast cancer also contained it's own dose of wacky narcissism, with pink push-up bras, pink-patterned T-shirts, and packets of crisps embellished with rosy ribbons proudly displayed in every corner shop, leaving the impression that even cancer must now be 'edgy' to attract significant attention. The reality of fighting for better cancer treatment is of course more tedious and exponentially harder work than that of updating one's Facebook profile. As Laurie Penny put it:
"Until we have boring, unsexy things such as properly financed health care and a government that isn't determined to drain away science funding, this sugary-pink, boob-bouncing carnival of concerned consumerism will remain worse than useless"
There is of course nothing wrong with hosting a picture of a cartoon character on a Facebook profile to raise awareness of an unarguably admirable cause. At the same time however, it should be clear to all that the cause of child welfare is not being advanced in any significant way by an image of a grinning Animaniac. Indeed, I don't think it would be dishonest to suggest that we are yet to see any significant evidence that Dennis the Menace has helped put an end to violence to children, encouraged people to foster more children, or advanced any of the campaigns against cuts to children's services the current government is so enthusiastically pursuing.


